Digital Marketing Manager

August 20th, 2019 - Written by Trint

We’re unlocking the value of the spoken word. 

Help us build the growth engine that fuels the magic. 

Trint is the scale-up that blows manual transcription out of the water. Our productivity platform automates the transcription process using artificial intelligence, letting users focus on extracting more value from the spoken word in big verticals like media, research and video production. 

The company’s vision is shaped by its CEO and founder Jeff Kofman, an Emmy-winning foreign correspondent and war correspondent who estimates he transcribed thousands of hours of interviews, news conferences and speeches during his 30+ year broadcast career.

Team Trint is crazy passionate about our product. We’re team players, we care about our users and we’re proud of our diverse and inclusive culture. The company has 50 employees (+ two dogs) with our HQ in Shoreditch in London; our North American HQ is in Toronto. We’ve just closed a £3.5M Series A, so we’re well positioned to reach for the sky.

Customers include: The Associated Press, The New York Times, ESPN, Vice News, The Washington Post, Thomson Reuters, Fox Sports, Der Spiegel, Deutsche Welle, Yale University, Nike and AirBnB.

Where do you fit in? 

We’re building a team of marketing specialists who are fueled by inspiration, imagination, grit and a deep understanding of funnel optimisation that covers acquisition, conversion and retention. We love that our product has developed a cult-like following amongst our prosumer community, but we know we need to do better to make the most of this enviable position. We’re searching for a digital marketing expert who can tap into our magical product, our compelling backstory, our really positive culture and a huge market opportunity.

Role

You’ll drive the top-of-funnel acquisition of new users and execute growth optimization across a variety of paid and organic touchpoints. You believe building a growth engine is a combination of science and art, fueling the magic of product innovation. You believe that sustainable growth comes from deep understanding of paid online acquisition channels that work alongside a creative approach to organic traffic growth,following through to retention and re-engagement throughout the lifetime of a user.

You’ll own KPIs and hold accountability for the growth and cost of B2B and prosumer customer acquisition from first touch to MQL. You’ll also hold accountability for top-of-funnel growth measured by ROAS, LTV and conversion rates. 

You’ll work with a talented team of specialized marketers, sales operations, UX researchers, data analysts and a growth product manager to build a scalable experimentation platform and optimize monetization opportunities in the purchasing funnel through A/B testing and rigorous data analysis.

Responsibilities 

  • TOP-OF-FUNNEL – Drive new-user acquisition and prioritize growth optimisation across paid and organic touchpoints to the final point of website conversion. Plan, execute, and manage user acquisition funnels and campaigns across: 
    • paid channels including Google, email, SEM, SEO, paid social, retargeting etc.
    • organic campaigns including earned media/PR, influencer development and cultivation of word-of-mouth
    • website conversion including keyword strategy, metadata optimization, form optimization and landing page development
    • Governance and administration of new datasets. Acquire, install and administer the technology stack across HubSpot and Salesforce.
    • Identify opportunities in new acquisition channels
  • MANAGE – Work closely with a performance marketing agency and deploy a significant budget to achieve targets 
  • MEASURE & LEARN – Identify the highest-impact testing opportunities; prioritize, experiment, iterate, learn and optimize constantly – whether with channels, messaging, positioning or personas – based on ROAS, LTV and conversion rates
  • INSIGHTS – Optimize the campaigns towards target KPIs and attribution models to improve customer acquisition efficiency, constantly reporting your learnings and presenting findings to the broader team
  • CONVERSION & EXPANSION – Deep collaboration with the growth product manager to optimise product funnel experiences; rich collaboration with the B2B side of the business to optimize the enterprise funnel. Operations to ensure we have the right steps in the funnel, and the right entrance and exit criteria for each step in the funnel.
  • LEAD – Co-create with a talented, cross-functional team of specialized marketers, sales operations, UX researchers, data analysts and a growth product manager. Collaborate within marketing across content, brand, automation, CRM, and product marketing to identify new approaches and develop creative digital campaigns that pique our audience’s interest
  • KPIs – Manage Growth KPIs including prosumer recurring revenue, lifetime value, cost of customer acquisition and % growth. Regularly review, assess and provide insights to leadership and across the organization. Analysis and insights delivered at both a strategic and tactical implementation level

Skills

  • Significant experience in user acquisition with high-impact results: you’ve managed a diverse set of campaigns, grown a digital audience and owned healthy budgets
  • Data analysis: You have strong analytical skills and experience with data analysis and reporting. Strength in strategic data interpretation and visual representation of data is required
  • A/B testing experience: You love to A/B test, know how your target audience moves and how to capture their attention
  • Expert in the performance marketing tech stack, ideally including prior experience with Google Analytics, Hubspot and Mixpanel
  • Deep understanding of attribution modelling with proficiency in pivot tables, vlookups and PowerPivot
  • Excel in high-growth startup environments, particularly focused on post-Series A growth: you’re fearless, comfortable with ambiguity and challenges, proactive, resourceful, resilient, opportunistic, always experimenting and exploring and a fast learner
  • Strong communication skills: you can easily go from research to sharing knowledge

Benefits

  • Share option scheme (EMI)
  • Learning and development opportunities
  • Team events & social fridays
  • A relaxed & sociable office environment
  • Gym subsidy
  • Office snacks
  • Cycle to work scheme
  • In-house yoga
  • 25 Day holiday allowance + bank holidays
  • Critical Illness Cover
  • Income protection insurance
  • Workplace pension scheme
  • And more to come. We’re on the look-out for new and exciting perks that help us on our journey to becoming an employer of choice, so watch this space.

Candidates seeking employment at Trint are considered without regards to race, colour, religion, national origin, age, sex, marital status, ancestry, disability, gender identity, or sexual orientation. We strongly believe that diversity of experience, perspectives, and background will create a better environment for our employees and a better product for our users. Come join our team.

Salary is negotiable

To apply please email your CV to guppy@trint.com