Listened to a podcast lately? If you have, you’re not alone. Podcasts are, by all measures, more popular than ever before.
Here are some surprising statistics about podcast popularity in 2017:
If you look at the numbers, podcast listener numbers have been increasing for quite some time now. Improvements to both car and home audio devices (think smartphones and virtual assistants like Alexa) have certainly made audiences more receptive.
But, if we’re to be honest, podcasts are also just pretty darn cool.
Granted, most podcasters have not suddenly found themselves swimming in subscribers. In 2017, 54% of all audio listening time still went to AM/FM radio and 15% to owned music and streaming audio (each). SiriusXM owns 7% of all audio airtime. Podcasts, by comparison, are still sitting at 2%.
Podcast adoption is on the rise, but it’s not a solid and sustainable business model yet. That’s exactly why podcasters could be doing more to give their visitors a better first impression. For example, check out this Quora question. As it turns out, many podcast enthusiasts would like to tune in more often. But sometimes they just can’t.
Maybe they’re in a noisy place without headphones. Maybe the speaker has an accent. Or maybe they just really need to scan quickly through a write up and CTRL-F search for a specific keyword or phrase.
The truth is, while podcasts are awesome, they don’t exactly play nice with search engines – until now.
You know how you can search for an article by headline, subheader, or even a particular sentence anywhere in the text just by typing it into Google? That kind of SEO transparency is a big reason why written content still dominates the web.
It’s a lot harder to search for pictures, although recent improvements have led to Google image search. And it’s even harder to search for specific parts of video or audio content like podcasts. In fact, it’s basically impossible given the current state of search engines.
That’s why it’s so important for podcasters to include transcripts with their podcasts. Adding a transcript to each episode podcast will:
Of course, this all leads to another very important question: What’s the right way to add a transcript to a podcast?
Here are some simple pointers on how to start adding transcripts to your podcasts:
Podcasters have a lot going for them these days, and they can confidently look forward to growing audiences and increasing engagement. But they still have to work within and respect the limitations of search engines if they want to be discovered.
Keep in mind that even if Google, Bing and other search engines do add audio and video search functionality—transcripts will still be useful. It’s hard to beat a neat transcript when it comes to quick scanning and content consumption.
For more on how to transcribe your podcast using Trint, shoot us an email at firstname.lastname@example.org. Keep calm and Trint on 🙂