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You have a research angel on one shoulder and a research devil on the other. The angel tells you to meet deadlines; the devil tells you to Google cat videos. Use this list of research productivity tools to stay on track, you’ll be on your way to research heaven in no time.
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Qualitative and quantitative research are the foundation of all research, and knowing how to use each of them is the first step in getting high-quality, analyzable data. If you’re looking for a definitive guide to the difference between qual and quant, look no further: we’ll take you through what makes each different and how to use each one for the best results.
Read about qual vs. quant
Focus groups are crazy valuable – but only when done right. You have lots of different opinions and thoughts, all bouncing off each other, and they’ll give you mountains of qualitative data. To make sure they’re worth it, you don’t just have to prepare for focus groups, but you have to prepare right. Wondering where to begin? We’ll show you how.
Find out about focus group preparation