Why video transcription may be more valuable than you think

Get the most out of your video content with Trint's video transcription platform. Speed up your video editing with our collaborative transcripts.
October 2, 2020

Getting the most out of video

With video making up more than 80% of internet traffic, brands are getting lost in the crowd. Creating a video has never been easier, but how can producers ensure that once their beloved creation is released into the wild, it has the best chance of survival?

That's why it's so important to think outside of pure video to ensure that you're making the most of your content assets. Filming your video is the easy part, but once the video is complete, that's when the hard work begins. Repurposing your video content into new assets offers huge potential to widen your audience, from transcribing your video to optimize it for search, pulling key clips and quotes for social, or building graphics to promote through the myriad of different channels.

Time is of the essence

In today's world of fast trends and viral content, getting your content out quickly is essential in order to survive. Speed to market can often mean the difference between success and failure. By automating your workflow and reducing the time you spend searching for those key quotes or frames, you can do so much more with limited resources or budgets.

Find keywords and quotes in seconds

Converting your videos into transcripts lets you quickly search, edit and publish your video content without having to scrub through hours of footage to find that perfect quote. Getting to the final cut is faster than ever. 


Video that's searchable on Google

Video transcripts are your secret weapon when it comes to SEO. Google can't 'see' the words in a video, but it can see the words in your transcript. When you post a copy of the transcript along with your video, you're giving your content the best chance of getting on to that coveted first page of Google's search results.

Easily caption your video content

Adding captions to your video makes it consumable, letting your audience view it the way they want -  with or without sound. Captioning your video content is no longer optional. It's essential for accessibility and will help increase its potential distribution. In fact, videos with captions and subtitles get up to 40% more views, so the more people that your video reaches, the more people that see your story.

 How does Trint help?

Trint automatically transcribes videos so your transcript is ready to search, cut and publish in minutes. We stitch each word to the corresponding part of your video so you can: 

  • Quickly find keywords and quotes
  • Grab time-coded, ready-made captions and subtitles
  • Easily move work forward by integrating it into your chosen video editing software
  • Pull Trint into your video workflow process with formats including .srt .vtt, .edl, AVID DS, Spruce STL and .xml.


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