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NAB Show Las Vegas has always been a destination to showcase new technologies and game-changing innovations. In 2025, Trint drew crowds with our industry-defining live news production workflow with technical partners LiveU and Mimir. This year, we are heading to Nevada with that same energy and another incredible integration that any live broadcaster won’t want to miss.

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INTRODUCING: Sony’s Cameras + Trint

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For the media industry it’s the perfect match. Sony Corporation (Sony), the global leader in high-end broadcast and studio cameras for live sports and news. Trint, the chosen live transcription and collaboration workflow tool for leading news and broadcasters worldwide.

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Last year, with the release of Trint Live, we enabled media organizations to synchronize their live transcriptions and translations into one workflow. Which, when combined with our technical integration partners, we were able to help newsrooms work hyper efficiently and deliver ground-breaking news even faster. 

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With the addition of live feeds from Sony’s latest handheld cameras, such as PXW-Z300, PXW-Z200 and HXR-NX800, this now makes the Trint workflow even more streamlined. From camera to transcript to content – automatically surfacing key quotes with Trint’s AI Assistant. 

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How Camera-to-Transcript-to-Content works

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1. Sony’s cameras livestream directly into Trint, triggering live transcripts of events as they happen.
   
   
2. Trint’s collaborative UI allows teams to monitor, rewind, playback and verify live quotes in real time.
   
   
3. Trint’s AI Assistant also monitors and suggests key quotes from the live transcript and highlights them for the user, helping to speed up the quote/shot selection process.
   
   
4. This rich integration then enables entire newsrooms to deliver content more efficiently. Desk editors monitor live signals and generate captions and chyrons in their NRCS tools. Video teams utilise selected quotes in their MAMS or video tools. Podcasters clip and share key moments to social feeds during live events.

‍See it first hand at NAB Show 2026

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We’re really excited to share this integration with broadcasters everywhere. But if you’re heading to NAB Show Las Vegas 2026, you can be one of the first to see this transformative workflow demoed live.

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Head to Trint’s booth N1315 daily at 11:00, 12:00, 14:00 or 15:00 to see a live demo of our Trint+Sony media production workflow. From Sony camera live stream to Trint cloud and AI Assistant - instantly sourcing key moments - ending with Trint’s seamless MAM integrations. Camera to Transcript to Content has arrived.

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“Our integration with Sony’s cameras completes the missing link in live content production. Combined with our MAM integrations, users anywhere can turn around and distribute key content in seconds. In my 30 years as a broadcast journalist with ABC, CBS and CBC News I would have loved to have had access to this seamless workflow. It’s magical.”

Jeff Kofman - CEO and Founder, Trint

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Come and see this industry-changing integration in action by visiting Trint (N1315) or Sony (C8401) booths to get a live demo at NAB Show 2026. Alternatively, avoid the crowds and schedule an onsite meeting with Trint right now.

‍If you’re not at NAB Show and are interested to learn more about Sony’s Cameras + Trint, book a meeting with our team today.