Customer Story: Mimecast

Learn how Mimecast uses Trint to make their content creation workflows fast, smart and efficient.
March 8, 2021
There's just endless ways that you can utilize Trint to really make your content creation more efficient and smarter.

Enterprise cloud-security organization, Mimecast, helps businesses across the world avoid cyberattacks and work in a more secure way. To help promote its services to new and existing customers, the organization’s creative department has been using Trint to streamline its content production and work faster than ever before.

Watch the video below to hear how Bret Kerr, Video Production Manager at Mimecast, believes his team's workflows have improved since adopting Trint. From accurately transcribing audio files and sharing internally the same day, to quickly finding the moments that matter and using those quotes and timecodes to begin creating content such as eBooks, reports and blog posts.


Video transcript

Bret Kerr: [00:00:07] Mimecast is a leading global email security and cyber resilience cloud provider. We have over 36,000 cyber resilient customers around the globe and over 337 billion emails are under management. I sit in the creative department and work as a video producer and digital designer. We want to tell the Mimecast story in a compelling way across multiple media and formats. 

Bret Kerr:[00:00:33] We want to bring our tagline to life: relentless protection, resilient world. Being able to efficiently produce content and insights from our cyber resilience think tank, our passionate customers and our world-class subject matter experts helps us achieve that mission. Before using Trint on the audio side, people would have to take notes and transcribe it by hand, and that would take many hours, if not days. On the video production side, we would post raw files and editorial leads would have to take the time to scrub through the videos. There was no search functionality and they would have to mark down the time codes themselves. 

Bret Kerr:[00:01:18] Our workflow after implementing Trint on the audio side is we will upload an MP3 that allows us to provide the team with the transcript, same day. From that, they can start to organize and find those moments that matter and start to write the follow up e-books, reports and blog posts from the content. For our video testimonials, we upload the raw video to Trint and then we're able to provide the editorial team with a transcript from which they can pick the quotes, the moments that matter, and also order things in a compelling narrative arc. 

Bret Kerr: [00:01:59] From that, I can take the time codes and efficiently chunk out some sequences in Premier Pro and it really gives me a great jumpstart in doing the post-production. It saves hours, if not days, per case study. From there, I can start the rest of the post-production finding B-roll, graphics, audio - again while getting a great jump on the process and saving many hours and days. 

Bret Kerr: [00:02:31] We had our first annual Cyber Resilience Summit in Dallas in 2019 and we were able to capture over ten hours of interviews with customers from around the world. Once we had the transcriptions, given all to multiple teams and multiple departments in the company, and people could work on things concurrently. And we had the advantage of having the time code so everything was trackable and searchable.

Bret Kerr: [00:03:01] There have also been use cases where our CEO and co-founder Peter Bauer is preparing for a media appearance or presentation. And we will film him in our in-house video studio and then run that footage through Trint. And we're able to capture any extemporaneous thoughts he had and have it all in a searchable format. 

Bret Kerr: [00:03:25] Another great advantage of Trint is that all of the transcripts stay up in our account. So as we produce new content, we can go back and do a search. You know, there might be a particular case where we want to find quotes about ransomware, phishing, impersonation protect. And it's really easy to search the word documents. There's just endless ways that you can utilize Trint to really make your content creation more efficient and smarter.

If you’re looking to boost your content workflows with accurate transcription, try Trint today by starting a free trial.

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