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From the roar of the crowd to the raw emotion of a post-match interview, capturing the essence of a game and its stories is paramount for media teams. They need to TRANSCRIBE EVERY REACTION the moment a game is over – whatever the sport. How players felt when the ball narrowly missed the goal, how the coach cheered in that final-minute touchdown, how fans couldn’t believe it when the buzzer rang. This is where Trint’s AI-powered transcription platform is changing the game. 

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Sports media and communications teams face relentless pressure to capture the emotions from a game and create instant content 24/7. Traditional methods of transcribing interviews and live commentary are slow, costly, and often lead to missed opportunities or, worse, misquotes that can cause PR headaches. 

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Trint's innovative AI transcription technology directly addresses these challenges by empowering teams to harness every reaction, every quote and every key moment with unparalleled speed and accuracy.

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• Live Transcription: With Trint Live, events are transcribed as they unfold, on any device – desktop or mobile. A live feed is shared instantly with remote colleagues, allowing for real-time verification of quotes and collaborative story building before the interview or press conference is over.
  
  
• Multilingual Support: Players, coaches and fans can come from every corner of the world. Trint's advanced AI engine automatically detects and transcribes live in over 40 languages, breaking down language barriers and allowing sports teams to reach new audiences globally.
  
  
• Enhanced Content Creation: Beyond simple transcription, Trint's platform offers tools for story building, allowing users to pull quotes from multiple transcripts, annotate, and collaborate seamlessly. This empowers media teams to create engaging content rapidly and efficiently.
  
  
• Security and Accuracy: Trint is ISO 27001 and Cyber Essentials certified, ensuring the highest level of data security. The AI is trained externally, meaning customer data is never used to train the models, giving users peace of mind.
  
  

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Leading sports organizations are already leveraging Trint to amplify their content strategies including Tottenham Hotspur FC. Rohan Johal, Communications Manager at Tottenham Hotspur FC, explains how Trint’s AI transcription is helping optimize media operations at the club. 

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“On matchdays we could have a large number of broadcasters on site and selected players taking part in a number of interviews, which we’d listen back to and type up to review,” he says. “But with Trint, we now have the immediacy of having these transcripts and can quickly summarize a story to share with others if required.”

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Read the full case study here to learn how Trint is enabling Tottenham Hotspur to:

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• Swiftly capture player and coach reactions from post-game interviews and press conferences. Allowing the club's media team to quickly extract key quotes for social media, website updates, and news reports, ensuring fans get the latest insights as they happen.
  
  
• Enhance global fan engagement by transcribing and translating content from players speaking various languages, making content accessible to a wider international audience.
  
  
• Streamline internal communications from coaching staff discussions to strategic meetings. Transcripts are securely stored and offer a searchable repository of insights that can inform future decisions and content creation.
  
  

With Trint, no reaction, no crucial quote, and no moment of sporting brilliance will be missed. If you’d like to learn more about how Trint’s cutting-edge AI can help you TRANSCRIBE EVERY REACTION, speak to our team and book a demo today.