3 Reasons Why Sports Media Teams Only Choose Trint For AI Transcription

Discover why top sports media teams choose Trint for AI transcription, live collaboration, multi-language support and flexible platform access.
September 3, 2025

Trint has been working with some of the world’s foremost media and sports teams for years. Leaders like Sky Sports, ESPN, Tottenham Hotspur FC and the BBC rely on Trint to not only transcribe press conferences and interviews but also transform those transcripts into compelling content and stories - and faster.

But when there are so many transcription solutions to choose from, complete with AI assistants that can generate summaries and key insights in a click, why do so many of these renowned organizations bank on Trint as their winning platform for capturing and creating content that delights fans worldwide?

From talking with clients in the sports media space, there are three overarching reasons why they always choose Trint over the alternatives:

1. LIVE COLLABORATIVE TRANSCRIPTION

Picture this: you’re covering a pre-game press conference and the coach comes out with an amazing quote but you need to make sure you heard it right.

Sound familiar? Most journalists these days are equipped with note taking tech but they’re limited to either: waiting until the event is over before uploading the recording afterwards to transcribe - and only then they can check the soundbite; or they have access to live transcription (i.e. in real time) but if a key quote passes them by, they have no way of going back to check. Far from ideal when you’re striving to break news for news-hungry fans and media outlets as fast as possible. 

And this is where Trint is a game changer.

With Trint Live, not only can you transcribe key moments live but, even more impressively, you can share your live transcript with remote colleagues who can rewind and verify quotes in real time - while the event is still unfolding! So your team can work on and publish amazing content that delights sports fans faster than ever!

2. BREAKING DOWN LANGUAGE BARRIERS

English Premier League icon Tottenham Hotspur FC have many international players who conduct interviews in languages other than English, which used to make it challenging for the club’s Communications team to know what’s being said.

Most Media teams might simply hope someone, somewhere in the club can translate for them. Or even hire freelance translators - but neither’s great for productivity or the budget.

And this is where Trint is once again unique. For Tottenham Hotspur FC, Trint Live transcribes player and manager interviews in real time in over 30 languages. And even more impressive; it’ll automatically detect the language being spoken and conveniently transcribe everything in the same transcript.

In addition, Trint can take your transcripts in one language and automatically translate into as many as 50+ languages. Simply click a button and it’s done in minutes! This is how the most progressive sports media teams are now breaking down language barriers and growing fanbases globally.

 

3. Web, desktop or mobile - Trint’s got you covered

If having a live transcript feed in 30+ languages that team mates can simultaneously work on isn’t unique enough for you, there’s more. 

Unlike any other transcription technologies out there, Trint’s live and collaborative transcription works on all platforms - web, desktop and mobile. So whether you’re at your desk catching a live broadcast online, at the press conference while the event unfolds, or even interviewing someone on a train, Trint’s platform has got everything you need to work faster and smarter - from live transcription and editing, through to summarizing and rapidly pulling out key insights. There are no limitations whichever device you’re working from in that moment.

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In summary, while many other generic AI solutions might promise similar features, Trint's future-ready technology - from live collaborative transcription in multiple languages to our platform-agnostic approach - demonstrates why leading sports media teams are choosing Trint to supercharge content creation workflows and satisfy 24/7 demand for news.

Interested to learn more about how sports teams and media are using Trint? Speak to our team and book in a demo or start a 7-day free trial to see how Trint works first hand.

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