A good set of podcast interviews or killer audio don't always end up creating your most popular podcast episode. Creating a knockout podcast needs more: it's not just about great rough cuts, but also a skilled hand to cut it down and put the pieces together.
The most valuable part of your podcast equipment, however, may surprise you. It's not an intimate knowledge of soundscapes or audio engineering, and it's not complex, hard-to-use audio editing software. The easiest, fastest and most effective way to edit a podcast is with a transcript.
Jim Brown of the Sales Tuners podcast knows firsthand how important transcripts for podcasts are. But paying a transcriber to type podcasts is not only slow, it's very expensive ' and most podcasters are on a tight budget.
Automated transcription by Trint was the answer for Jim and his Sales Tuners team: by using speech-to-text technology to quickly convert his podcast audio to text, he gets podcast transcripts in minutes. After some minor editing to verify the accuracy, he edits the podcast to include only the best parts, then collaborates with multiple members of his team to get the podcast to its final format and distribute over social media:
1. The Interviewer conducts the interview, captures the raw footage and uploads it to Trint
2. The Main Editor looks at the transcript from a strategic perspective
3. The Sound Engineer builds the podcast using the best parts of the audio
4. The Social Media Manager looks at the Highlights in the Trint and pushes relevant sections to social media channels like LinkedIn, Facebook and Twitter
The benefit of podcast transcripts is the ability to search the content for the richest parts. By looking at the timecoded text transcript, it's easier to find the sections with the best clips and cut them together ' the alternative is to listen to the raw audio and manually mark the times in the audio to cut the audio together. Trint does the heavy lifting so podcasters can produce their work in hours, rather than days or weeks.
Michael worked for 8+ years as a manual transcriber in the US and UK before building an in-house transcription department for a mobile-to-web software company. He then moved to content marketing, followed by digital marketing. Michael loves to write about emerging technology, digital trends and the ways technology makes our lives easier.